Case Study

Real Results from Real Clients

The difference we make.

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Our clients

Our clients relied on their distributor network, word-of-mouth referrals, trade shows, and catalogs to drive sales. Partnering with us, they switched to engaging customers directly through strategic online marketing and SEO. This move turned their website into a crucial sales tool, pulling in new business and giving them a competitive edge.

Problem

Although our client’s organic search rankings were decent due to a well-optimized website and product pages, they had room for improvement, particularly in local search. With multiple manufacturing facilities and distribution points across the country, the company needed to rank for broader, industry-relevant terms to increase traffic and connect with prospective customers.

Strategy

To meet their goals, we focused on maximizing their visibility through each of their Google Business Profile listings. We kicked off with a comprehensive audit of each profile, ensuring consistency and accuracy, and showcasing each location’s unique strengths.
We then upgraded their profiles with custom content, targeted keywords, and high-quality images of services and products.

To boost trust, we implemented a review-generation strategy, encouraging positive feedback and giving potential clients a clear view of our client’s reputation for quality and innovation.

Results

In just a few months, we saw remarkable results. Calls to priority locations jumped 64%, reflecting a stronger local reach. Traffic to their location pages surged 80%, pulling in more visitors actively searching for their services. Plus, clicks and impressions for general HVACR keywords shot up by 90%, which significantly boosted their visibility and cemented their status as a leading industry player

64%
Rise in customer calls from local search
80%
Increase in traffic to key location pages
90%
Boost in clicks & impressions for targeted keywords

Problem

For over 25 years, our client has been a trusted name in injection molding, but their online presence wasn’t connecting them with the broader audience they deserved. They needed expert help to redesign their website, attract organic leads, and climb the ranks on Google to stay competitive in today’s market. With a special focus on growing their business, they turned to us for a digital strategy that would expand their reach and keep them ahead of the curve.

Strategy

When our client first came to us, there were several website improvements to make—the site’s loading speed needed work, the design required an extensive overhaul, and its lead generation potential had to be enhanced. So, we got to work on a full redesign, creating a fresh, modern site that made an immediate impact. Beyond the redesign, we zeroed in on crucial keywords for advanced ceramic and plastic injection molding to boost their visibility and credibility. By creating informative content with strategically chosen keywords, we helped position them as an industry leader.

Results

We positioned our client as a go-to authority on essential topics, making their content so impactful that Wikipedia even referenced their articles on two different pages. As a result of our efforts, their website’s performance skyrocketed. Starting with just 10 referring domains and 21 weekly organic visitors, they’ve grown to 279 high-authority domains and a weekly organic traffic count of 1,372—boosting organic traffic value to $867 per week, a remarkable 6,433% increase.

Our efforts on keyword rankings paid off big time, too. Initially, only 2 keywords ranked in the top 3, with just 1 more in the top 10. Today, 60 keywords hold top 3 positions, and another 138 appear on the front page of Google. Our strategy for ceramic molding has secured top rankings across high-traffic keywords, many holding the #1 position and appearing as first results in Google’s ‘People Also Ask’ section.

6000%
Growth in organic traffic
$867
Current organic traffic value
138
First-page keyword rankings

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